A Taste Test Story!

I grew up extremely disciplined and ambitious. By my mid-20s, I was an executive with multiple degrees. What a humbling experience. I stayed true to my values, worked 80-hour weeks and slept-ate poorly. I can’t say I was happy, but I was driven.

On a February morning years ago, I couldn’t get out of bed. Unemployed because my body could no longer keep up with the fast pace and inner race. What a lesson to learn… a lesson that took another handful of years to apply! I thought I was challenged by my physical state and my expectations, but really the work I needed to do was about my beliefs. I found myself asking more "why" and paving my own "how".

I found detoxing for vitality and fasting as ways of bringing my mind-body-spirit together. The journey that unfolded during those years helped me evolve as a human and elevate my relationship with my body, which inevitably meant a more mindful relationship with food. It was so empowering that I studied and became a certified detoxification for vitality specialist. 

It didn’t just help me rebuild myself, it helped me question and redefine what I eat and how I eat. It wasn't about depending on food to make me happy, it was about being happy knowing my good food was good for me. It changed my entire mindset to search for answers before (quick) solutions. I became very intentional. 

I founded Popcorn Celebration Inc. because during my elimination diet phase, I snacked on fruits, nuts and popcorn. Popcorn felt like a celebration! I wanted to share that feel-good feeling with the world and also the intention of choosing good food that is good for you. I hoped it might help everyone smile more, connect more, share more and celebrate more!

The challenge became to source the best ingredients. The fluffiest kernels. The tastiest salt. The creamiest oil. All natural ingredients. Made in non-toxic machines. A popcorn that would be a tribute to this new belief that became a foundation, an ultimate guiding principle: everything we put in our body must be whole, nutritious and delicious. It took two years to get the yummy taste without any chemicals, preservatives or tummy aches. I hope you love it!

And then, I decided to coat my popcorn with chocolate. I had to find the purest cacao, fair trade. And then, I decided to coat my popcorn with caramel. I had to find the most naturally flavorful caramel recipe, homemade. 

Because I sourced all these natural ingredients and contacted each farmer and producer, I didn't fear eating snacks that were not fruits, vegetables, nuts and seeds. I decided I could make nutritious baked goods, but only if I could find a hand-milled organic wholegrain that was easily digestible. And I found it! 

Each new product brought discovery and creativity. And celebration! That very shared celebration has brought me full circle back to my first loves: fruits and nuts. Popcorn Celebration Inc. naturally expanded to Atelier Le Taste Test. Smoothies. Smoothie bowls. Salads. Nut butters. Seed butters. Chia pudding. The list keeps evolving with every taste test! All along, the best part has been sharing these feel-good snacks and meals so you can have more feel-good days.

It brings me so much satisfaction to know the passion and commitment can be tasted. It brings me so much joy knowing our customers really do smile, connect, share and celebrate when they eat our snacks. Thank you for the opportunity to make your day just a bite sweeter, saltier, fruitier.... ..... and hopefully healthier!

 

The Beginning

Popcorn Celebration
The journey started with wanting to make the best popcorn on the planet. A healthy feel-good snack without chemicals or GMOs. I called producers and farmers around the world. I sourced kernels that have been growing in non-GMO soil for a century. I found sea salt that tests zero microplastics. I shipped cold pressed organic oil (olive, avocado, coconut) that tastes as creamy as butter. The popcorn was ready to pop!

First Product Launch

Popcorn (Salt, Caramel, Chocolate)
We introduced our signature salted popcorn to the world and the feedback was extraordinary. So many customers wanted to be part of the story. The commitment to a good snack and natural ingredients was contagious. I wanted more happy people around me, from customers to a team.

Expansion

Montreal Pop-ups
I partnered with experienced artisans who could bring my ingredients and recipes to life. I reached out to my community. We were everywhere: farmers markets, events, airport, hospitals, tourism hotspots, Holiday markets, and we just kept bringing better snacks. Our product line expanded. We continued to bake artisanal taste and care in every product.

Community Focus

Giving and Caring
Every step of the way, we sold and we gave. We gave to charities and causes. We gave to food banks. We gave to those who shared our values and enjoyed our treats. We were out to celebrate. Our health. Mother Nature. Shared moments. Feel-good food.

The Atelier

Our Own Space
We increasingly opted for sustainable and fair-trade practices across our operations. We also were intentional about all equipment: non-toxic, stainless steel, made to meet rigorous standards. We tried to think of everything while keeping the brand minimalistic. Our atelier reflects our focus: no noise, just quality. All our energy is invested in sourcing the best ingredients and producing the best products so you can feel your best self.

Today

Atelier Le Taste Test
We were met with incredible kindness and appreciation. Our loyal customers encouraged us to be part of their daily life and we launched on Uber Eats. The creativity continues and we love to rise to every occasion that allows us to bring you food you can eat with appetite and confidence. Through social media, we will share what we do and also what we learn about healthy-eating. One thing will never get lost: together we celebrate!

Because You Trust Us

Food is more than ingredients. Food is health. Food is connection. Food is celebration. You choose us because you trust us. With every ingredient we source, in every product we create and through every interaction we make, we work to build trust.

Trusted Products

What We Have Learned About

Making Great Food

Intentional Recipes

At the heart of every product lies a unique combination, driven by expertise and understanding of good health and good food. Each product gives you energy and sparks celebration, feeding your entire being.

Quality first

We obsess over the natural ingredients and strive to deliver the best products at the best prices, every time.

Customer care

You motivate us to bring you food that is nourishing and comforting. We want you to have energy and vitality. Tell us what you think and what you need from your meals: we're always on your side.

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